The Good Crisp Company is expanding its line of better-for-you snacks to include Cheese Balls, its first immunity-boosting product.

Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.

ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

Innova Market Insights’ consumer research indicates that one in four people globally has become more concerned about their immune health since before the pandemic. The most significant increase was among Millennials (aged 26 to 35 years) and younger Gen X (aged 36 to 45 years). Higher levels of concern among these relatively young age groups indicate the potential for longer-term consumer interest.

The powder is made from nutrient-dense pumpkins, grown in the fertile soil of Washington. Shortly after harvest, pumpkins are pureed and dried without any preservatives. Pumpkin powder is a versatile ingredient that naturally enhances flavor and color. It can be used in multiple food and beverage applications from smoothies and soups to baked goods and pet foods.

Probiotics are in demand across many health and wellness categories. People are increasingly seeking information, clinical support, and, ultimately, confidence that the ingredients they and their loved ones consume are safe and efficacious. With the recent launch of its DE111.com website, Deerland Probiotics & Enzymes delivers that confidence as a probiotic expert with consumer friendly resources.

Immunity is at the forefront of the nutrition space. But sometimes, it seems as there are more questions than answers. 

Bulletproof introduced four gummy offerings with sugar-free ADK (a daily multi made up of vitamins A, D3, K1 and K2), Turmeric (for anti-inflammatory), Sleep, and Immune.

Uncle Matt's Organic, launched an Ultimate Shots line crafted with functional ingredients and powerful probiotics. Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.