PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.

Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.

Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.

Chobani announced several new food and drink innovations that harness the power of good food with nutritional value. Innovations debuting at grocery and retail stores nationwide include Chobani Probiotic, refreshing and fruity plant-based beverages, and Chobani Complete, lactose-free Greek Yogurt food and drinks filled with protein and amino acids.

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Naturex, part of Givaudan, is expanding its Koji minerals portfolio with the launch of Ultimine™ Zinc. Developed in partnership with Cura Global Health, this latest ingredient solution for supplements, food and beverages is the perfect complement to the range’s existing offer of Ultimine™ Iron and Ultimine™ Multi 7. 

Capital Brands Distribution, developer of the NutriBullet® and Magic Bullet® nutrient extractor franchises, launched NutriBullet Superfood EssentialsTM  and NutriBullet SuperboostsTM – a new line of exclusively blended, plant-powered supplements. 

Laird Superfood, creator of plant-based superfood products, has added Dark Roast and Medium Roast Ground Coffee with Functional Mushrooms to its popular lineup of organic Peruvian coffees.

CBD Living Immune Boost is vegan, gluten-free, caffeine-free, zero-sugar, THC-free and non-GMO, and is specially formulated with a neutral pH vitamin C for those with a sensitive digestive system.

Enlightened, an innovator and fastest-growing brand in the ice cream and frozen dessert category, introduced Fruit Infusions, functional frozen fruit bars.