Diageo and The Vita Coco Company collaborate for premium canned cocktail line
Diageo, a global leader in beverage alcohol, and The Vita Coco Company, a high-growth platform of non-alcoholic beverage brands, announced a collaboration to launch a line of premium canned cocktails crafted with a blend of Captain Morgan rum andVita Coco coconut water. Ther relationship brings together two category-leading brands.
Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings, all starting with a balanced blend of iconic Captain Morgan Caribbean white rum and Vita Coco’s coconut water.