GUUD News!

Muesli Fusion Inc., Westford, Mass., expanded its GUUD muesli cereal line with three functional varieties—for energy, gut health and brain health.

“At GUUD, it’s our mission to bring more flavor and more function to the cereal aisle. We are changing cereal for the GUUD. Our functional line of cereal delivers great tasting, whole food nutrition without the sugar,” said GUUD CEO Jean Lizotte.

Athlete Fuel is high in protein (8g) and fiber (6g) with no added sugar. It blends organic oats, organic raisins, organic almonds, organic flax seed, organic cashews, and organic pumpkin seeds.

Brain Fuel contains antioxidants, omega-3 fatty acids, and vitamin A. With 8g of protein and 6g of fiber, this gluten free muesli features certified gluten-free oats, walnuts, cranberries, goji berries, blueberries, and cacao nibs.

New Gut Fuel is considered an excellent source of soluble fiber, omega-3s, and prebiotic superfoods, It’s a blend of organic oats, organic dates, organic sunflower seeds, organic flax seeds, organic banana, organic apples, organic chia seeds, and organic almonds.

GUUD’s functional muesli (SRP $6.99/bag) is currently rolling out in natural and traditional grocery stores, and online retailers nationwide. All items are vegan, plant-based, non-GMO-certified and kosher.

Happy Birthday!

Snacks Generation, Miami, used Sweets & Snacks Expo to showcase its NuTrail keto nut granola line with a new Birthday Cake variety.

Officials say the item features pecans, hazelnuts, sunflower seeds, pumpkin seeds, coconut, almonds, butter, sugar-free sprinkles, whey protein and monk fruit sweetener. Each serving contains 4g protein, 14g healthy fats and 3g net carbs—all with no added sugar.

Additional Nut Granola flavors include Blueberry Cinnamon, Vanilla Strawberry, Vanilla Raspberry, Vanilla Blueberry, Cacao, and Cinnamon Pecan.

Birthday Cake flavor debuted exclusively at Sam’s Club in January with a 22oz bag retailing for $12.78. The other flavors come in 11oz bags for $11.99 and are available at retailers nationwide including Costco, Walmart, Sam’s Club, Sprouts and Rite Aid.

On-the-Go Gut Health

Having debuted with functional shakes, Uplifting Results Labs Inc. (dba “Muniq”), Los Angeles has extended its line with an Empowerfull Prebiotic Fiber Blend and Muniq Balanced Nutritional Bars. Officials say both line provide convenient solutions to increased fiber intake in on-the-go formats.

Muniq Balanced Nutritional Bars come in three flavors: Chocolate Brownie, Peanut Butter Chocolate & Strawberry Almond. The bars are low in net carbs and deliver 10g of fiber. They also feature the brand's proprietary resistant starch fiber blend, the company says. Balanced Nutritional Bars sell for $39 for a 12-pack box at

"We've been inspired by the transformational results so many in our community have experienced using our shakes to significantly improve their blood sugar control, gut health and weight. These new products are innovative ways to bring similar results to the masses," said Muniq CEO and Founder Marc Washington. "With so many Americans not meeting their daily recommended fiber intake, we want to help bridge that gap and help consumers rewire their metabolism through the power of resistant starch and the gut microbiome."

Replace Meat

Glenda’s Farmhouse, Vina, Calif., used Natural Products Expo West to introduce Glenda’s Farmhouse Walnut Crumbles as a better-for-you meat substitutes. Officials say new Original Savory, Mexican-Inspired, and Asian-Inspired flavors support a wide range of at-home meal options.

“People are craving plant-based food options - whether they want a delicious meat substitute or simply prefer gluten-free, vegan-friendly foundations for their meals,” said Kristin Coley, marketing and customer relations for Glenda’s Farmhouse. “Walnuts are growing in popularity as a great alternative that provides robust flavor and exceptional texture while serving as an excellent foundation whether people are making tacos, enchiladas, Asian-inspired favorites - along with traditional family staples such as lasagna, sloppy joe’s, burgers, and so much more. As a high protein and low-calorie/low-fat foundation, Glenda’s Walnut Crumbles brings a healthy, easy-to-prepare option that should be in everyone’s kitchen pantry.”

Glenda’s Walnut Crumbles can be prepared in minutes on the stovetop or microwave and simply require adding water prior to preparation. One package provides up to eight servings at 160 calories per serving. Each flavor is low in fat, sodium, and carbohydrates and has 0 milligrams of cholesterol. Primary ingredients include organic chopped walnuts and sunflower oil along with other natural ingredients such as dried mushrooms, chili pepper, pinto bean flakes, and other seasonings (depending on the flavor variety).

Rocky Road—As a Protein Bar

ONE Brands LLC, Charlotte, N.C., extended its protein bar line with a limited-time ice cream flavor: Rocky Road.

"Summer and ice cream go hand in hand, and ONE is making it easy to enjoy the delicious flavor of Rocky Road in a convenient bar that includes 20g of protein and only 1g of sugar," said Eric Clawson, ONE general manager. "ONE Brands is known for flavor innovation, and our proprietary blends not only capture the best flavors from Cinnamon Roll to Chocolate Brownie, but our soft, not chalky, bar texture is the reason to believe you can really have your sweets and protein too."

Officials say ONE's Limited Edition Rocky Road flavored bars feature a “smooth chocolate ice cream” center filled with almonds and marshmallow flavored bits. It’s also surrounded by a decadent icing-like coating. The bars are available at the ONE Brands website and Amazon, as well as in-store at The Vitamin Shoppe, Circle K and other retailers.