The initial lineup includes Zrou Northern Style Buns with Shiitake and Bean Sprouts, Zrou Singaporean Curry Meatball and Rice, Shanghainese Braised Zrou Rice, Zrou Mapo Tofu and Zrou Old Beijing Zhajiang Noodles
YouKuai, the creators of Zrou, are the pioneers reshaping the landscape of plant-based cuisine in China. Now, the Chinese plant-based meat brand plans to make its international debut at the 2022 Plant-based World Expo, held on September 8-9 at the Javits Center in New York.
Since the brand’s conception in 2019, Zrou has been working with chefs to develop plant-based solutions at restaurants, supermarkets, canteens, and more. Working toward “a world worth inheriting” through protein diversification, Zrou strives to give consumers a “More Good” option to meat that is as tasty as it is nutritious.