Pantone LLC recently announced the 2023 Color of the Year, Viva Magenta. It is deep red-pink, reminiscent of a raspberry hue. The striking shade for 2023 is undeniably joyous and is an example of just how much color can inspire and excite our senses. Vibrant and optimistic hues like Viva Magenta are ideal in confectionery applications, where they cue flavor intensity, textural nuances, and novelty.
Unique color applications in confections are also popular today, such as the use of saturated pastels, and combining multiple colors and textures in a single format. Developers face several hurdles when formulating with natural colors in confections, and color manufacturers and suppliers are constantly innovating to develop more effective and stable natural colors.