Brand innovation also includes a new reformulated Mini Babybel Mozzarella
Snack cheese brand Babybel® expanded its lineup of 100% real cheese offerings this spring with the introduction of Mini Babybel Monterey Jack, the brand's first new flavor since 2014. With this announcement, Babybel is also introducing a newly reformulated Mini Babybel Mozzarella, with an even creamier texture and mild flavor.
Following extensive research, Babybel found significant consumer demand for Monterey Jack snack options. After nearly 15 months of product development and consumer testing, the brand is thrilled to bring Mini Babybel Monterey Jack to shelves nationwide. This new flavor is mild and creamy with a slight sweetness that offers over 4g of protein per serving and is made with 100% real cheese. With nearly 90%1 of adults saying they'd purchase Mini Babybel Monterey Jack for themselves and approximately 80%1 of kids saying they'd eat this if it was in the house, it'll quickly become the go-to snack for running errands, in lunch boxes, or a mid-day break.