With new spicy ketchup flavors and HEINZ Hot 57 Sauce, brand bets big on unique peppers and diverse flavors
HEINZ® debuted four fiery additions to the ever-expanding spicy sauce category with the launch of HEINZ Hot Varieties. Rolling out in major retailers nationwide and featuring unique pepper bases with varying heat levels, the HEINZ Hot Varieties include a new line-up of three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce.
Nearly 50% of all US Millennial and Gen Z condiment buyers not only regularly use spicy sauces, but also actively seek a greater variety of spicy flavor options.1 Combined with the fact that topics like #spicy and #hotsauce are generating billions of views on TikTok, it’s clear fans can’t get enough of hot and spicy sauces.