Brand responds to consumer desire for new energy drink flavors
Yerbaé Brands Corp., a plant-based energy beverage company, announced the release of two new on trend flavors: Lemonade and Yuzu Lime. These additions to Yerbaé's line of functional Plant-Based beverages are available now.
In its 2021 Energy Drink Report, Mintel noted that “61% of energy drink consumers sometimes or often switch energy drink brands” and typically do so, “to enjoy different energy drink flavors.” They go on to write that, “Flavor innovation is key for keeping consumers engaged with an energy drink brand”, which is exactly where Yerbaé has focused its efforts.