New ready-to-drink beverage contains six-times-distilled premium vodka and real fruit juice
Boston Beer Company's Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light drink.
First introduced as Truly Vodka Seltzer in 2022 with unique Twist of Flavor fruit combinations, Truly's first spirits-based seltzer has a fresh new look and more flavors. A key element of the brand's portfolio refresh efforts announced in February of this year, Truly Vodka Soda is renamed from Truly Vodka Seltzer to reflect the classic bar call and stand out on shelves with bright packaging and an expanded range of flavors.