The multibillion-dollar trend of meat, seafood, and dairy analogs made from plant protein is churning forward with double-digit growth in spite of premature pronouncements of its impending demise. In fact, according to a recent study by Grand View Research predicted that the global vegan food market—read “plant-based”—will surpass $37 billion by 2030.
It makes sense: Both plant-based protein and plant-based in general have been driven by a perfect storm of conditions that include consumer education about and concern for their health and the health of the environment, including land use, resources, climate impact, and fair trade.