The renewed interest in health spurred by first the Covid19 pandemic, and later by its aftermath, increased consumer focus on both diet and activity. While those two processes always have been the best prescription for overall health, their intersection generates foods and beverages that address Sports Nutrition.
A 2022 survey by the research group Mindbody published by US News earlier this year revealed that consumers are thinking about, and taking more responsibility for their health. Yet they are doing so with a more holistic approach that includes mental, physical, and spiritual well-being. And while the respondents considered mental wellness as being the most important of those, 78% made it clear that they recognized that being physically active helped improve mental health as well.