The new version of SpeedNut includes hemp oil, a nutritious superfood ingredient. Hemp oil contains essential fats and antioxidants, and the cold press version of the oil is known as a good source of omega-3 and -6 fatty acids.

During workouts – primarily strength training – lactic acid builds up in the body’s muscles, causing soreness, which can make it difficult for some people to continue pushing forward.

Product developers seeking to meet the needs of more active consumers are adopting new approaches to crafting products for sport and activity.

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy. 

The quick-shot mint-flavored spray is composed of a refreshing formula that gives an extra energy kick to consumers with active lifestyle and to fitness enthusiasts engaged in high-endurance sports.

Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.

Inflammation—often perceived as pain—is a key concern of active people. It often starts with a feeling of discomfort that might turn into minor pain.

TENDOFORTE®, GELITA’s newest collagen peptide brand, offers specific and optimized collagen peptides proven to strengthen ligaments and tendons. With its unique mode of action, this clean label ingredient is especially suitable for the booming sports nutrition market.

AFS retreats cultivate working relationships in the natural products industry, which help bring the new ideas to market.

WinCo Foods currently has over 17,000 employees and operates throughout Washington, Idaho, Nevada, California, Oregon, Utah, Arizona, Texas and Oklahoma. This partnership will provide a great opportunity by widening distribution coverage in the USA to promote the science based oral rehydration products.