Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.
KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.
Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.
JUNKLESS is expanding its protein bar lineup with Peanut Butter Chocolate Brownie, pairing candy-bar indulgence with a functional nutrition profile. The launch reflects rising consumer interest in protein- and fiber-forward snacks that fit modern eating habits.
Dymatize’s latest formulation delivers 5g of Creapure creatine per serving, designed to fuel muscle growth and high-intensity training. Priced for value and Informed Choice-certified, the product meets growing demand for trusted, performance-driven nutrition.
The company's booth also will feature the popular PLT Experience Zone with a broad range of formulated samples in convenient formats such as gummies, powders, and ready-to-drink beverages.
Emerging compounds like urolithin A, ergothionenine, and paprika xanthophylls are redefining sports nutrition by targeting mitochondrial health, muscle adaptation, and oxygen efficiency
Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.
Formulated for keto dieters, athletes, and health-conscious consumers, the clear-dissolving mix delivers high-potency electrolytes with no fillers, sugars, or artificial additives
his high-potency electrolyte mix is formulated to meet the needs of ketogenic dieters, athletes, and consumers seeking effective hydration with optimal absorption.
ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.