Looking for the next dynamic new product idea? In some cases, it might already exist in your product portfolio.
Just ask the team at Veggies Made Great (VMG). In 2021, executives at this Rahway, N.J., company wanted to enter the foodservice channel with its namesake frozen muffins and frittatas. With the help of a third-party consultant, VMG struck up a 2022 national distribution deal with Dot Foods and began expanding. Before the end of the year, it likewise branched into the convenience store channel.