Redefine Meat announced its launch within European retail – opening up a new category of chef-endorsed premium-quality plant-based products, now sold direct to consumer. Debuting in the UK and the Netherlands, six diverse new products are available to consumers for order today via UK premium online retail giant Ocado, the Netherland's largest retailer, Albert Heijn, and Dutch retailer Crisp who specialize in sourcing fresh and local produce.