Bobo's, known for oat bars, oat bites and baked goods, announced its new partnership with Rabobank's Acorn initiative to help the snack brand reach its carbon neutrality goals and further invest in a more sustainable future. The amount of carbon captured by the trees and plants planted as part of Acorn's agroforestry program is monitored with remote sensing techniques. Each ton of captured carbon represents one carbon removal unit (CRU). These CRU's, which are traceable, certified and nature based, are sold to responsible companies like Bobo's. But it's the local farmers who benefit the most. With 80% of the sales revenue going directly to the farmers, it creates a substantial additional income stream and helps them adopt a more future-proof and sustainable way of farming.
As part of the initiative, Bobo's purchased carbon removal units to offset its bakery carbon emissions