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Rachel Cheatham, Ph.D., is founder and CEO of the Foodscape Group LLC, Chicago, a nutrition strategy advisory firm to brands and business looking to develop and market healthier products. Contact her at rachel@foodscapegroup.com and follow her on Twitter @drcheatham and @foodscapegroup.
Upcycling presents an opportunity for brands to leverage sustainability in a way that creates brand loyalty, reduces environmental impact, and improves transparency
Chief among the sustainability measures of interest is upcycling, which is the process of transforming by-products or waste materials into end products of value.
Plant-based foods, especially vegetables, have clinched the top spot in the Foodscape Global Metatrends two years running, and are predicted to lead once again in 2018.
