Rachel Lynch

Rachael Lynch is global marketing manager at Potatoes USA, Denver. Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. The organization promotes five main potato products: fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products and dehydrated potato products.
Articles

ARTICLES

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Potatoes USA: Peak Performers

Consider potatoes in sports nutrition formulations
Rachel Lynch
April 7, 2020
Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.
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Convenience—Made Easy

Potatoes are a value-added and versatile ingredient for convenience foods
Rachel Lynch
February 6, 2020
One way consumers define convenience is as easy-to-eat, grab-and-go snacks. Bars and handheld baked goods are popular options, and potatoes can make them better, such as in a potato-infused toaster pastry.
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Potatoes USA: Gluten Free Option

An innovative, cost-effective solution for gluten-free product development, potatoes offer many benefits as a breading, crust or coating
Rachel Lynch
March 27, 2019
Gluten-free products rely on a combination of various flours and starches to replicate the functional properties of wheat flour. However, potatoes in several forms serve as an excellent gluten-free alternative to wheat-based breading agents. 
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Snack Trends: Flavor, Function and Freshness Dominate

Potatoes deliver on the top attributes consumer crave in snacks
Rachel Lynch
January 16, 2019
Consumer expectations and preferences for snacks have evolved to meet on-the-go lifestyles, health preferences and a hunger for new, bold flavors. Here, we look at two prevailing snack trends—flavor and function—that apply to potatoes, and how manufacturers can market and innovate snack foods to capture consumer cravings.
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Potatoes: Ultimate Performance Food

Potatoes add nutritional benefits to functional, nutrient-dense packaged foods
Rachel Lynch
October 17, 2018
Extensive research has been conducted on the nutritional benefits packed into a single spud. Here, we break down four potato perks that make them a no-brainer for new product formulations geared toward health and wellness.
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Potatoes USA: Ultimate Stealth Ingredient

For a flawless, allergy-friendly filler, binder and thickener, turn to potatoes
Rachel Lynch
July 27, 2018
For every application from soups to desserts, potatoes are an essential addition to the traditional list of potential fillers, binders and extenders. Potatoes impart a neutral flavor and ideal texture to achieve a smooth, even and moist finished product.
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