Consumer demand for beverages that support mental clarity, relaxation, and improved sleep is rising. Over the last years, the sleep quality of consumers has declined. Be it due to modern digital life, high stress levels, or the perception of global uncertainty, consumers want to switch off and are looking for stress relief to improve sleep. A new wave of relaxation drinks is rising, with functional ingredients that target sleep-promotion claims with a short ingredient list. Consumer survey results show that magnesium is among the top five supplement choices to support mental health and sleep. In this webinar, we examine the properties of Monomagnesium Citrate, an organic magnesium salt, in a powdered drink. We will evaluate the product characteristics and understand what it takes to develop a tasty healthy drink!
Learning Objectives:
- Identify the challenges involved in developing powder beverages
- Become familiar with Monomagnesium Citrate dual functionality
- Understand the stability of Monomagnesium Citrate in a powder beverage
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