Growing worries about the health effects of sugar and carbohydrates are pushing bakery food companies in new directions.

Mars Edge, a new business within Mars founded in 2017, is dedicated to human health and wellness through targeted nutrition.

Eggs provide more than 20 functional benefits to food formulations that work symbiotically with a host of other ingredients.

To bridge that gulf between what consumers say they want and what they veer toward, on-trend product developers have adopted a "stealth-health" approach to increasing produce content in products.

Viva 5 and Taura have joined forces to create a next generation VMHS gummy that is healthier than traditional gelatin and pectin bases, without the need for unnatural sugar or even added sugar.

Founded in 1983 and headquartered in Carlsbad, Calif., Jenny Craig offers personalized science-based meal plans, chef-crafted premium foods, and a dedicated consultant for each client to provide ongoing support and accountability.

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy. 

In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.

For makers of "better for you" foods and beverages, a focus on certain key nutrients beyond protein, healthful fats, and slow-metabolizing carbohydrates is essential. Here are some of the vitamins, minerals, and other nutraceuticals to consider when targeting the needs of today's men.

Data published in the report further reveal that households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrees/sandwiches.