Consumers increasingly are seeking food and beverage products that promise to promote "beauty from within."

In the Innova Trends Survey 2019, 74% of global consumers agreed or strongly agreed that they loved to discover new flavors, while 57% thought it was important to consume foods and beverages that were good for their bodies.

While North America and Europe are currently the major markets for wellness foods and beverages, the trend is global, with Asia-Pacific likely to become the fastest growing market.

Glow Habit launched with a collection of vegan gummy supplements developed with a registered dietician and nutritionist to support wellness for your hair, skin, sleep and digestion.

SMPL Wellness Snack Bites have a base of organic fruit, nuts, seeds, and himalayan pink sea salt that are then infused with unique blends in three varieties that focus on function.

Processors who take seriously the designing of better-for-you products to conform to these diet trends are finding cheese to be a viable, versatile, flavorful, and economic feature player.

Featuring an expanded customer center and investor section, as well as responsive search capability, the new website is an important step forward in the company’s Vision 2022 journey.

New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

While low calorie and low carb were at one time benchmarks for health food, attention has shifted to a greater focus on low/no sugar or low/no added sugars. Sugar is an ingredient in many packaged breakfast foods, especially cereal and breakfast pastries.

‘Today’s consumers are more engaged with their food than ever before,’ reports Lu Ann Williams of Innova Market Insights, ‘but every individual is different and this creates its own challenges for the industry.’