By acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a joyful approach to eating, says the brand. 

The expansion into prebiotic fiber ingredients had expanded fiber use from its traditional home within grain foods to a broader range of categories, including soft drinks and confectionery. Innova Market Insights actively monitors a broad range of trends—including global macro trends, lifestyle forces, consumer insights, ingredient trends, and new food and beverage product launches—that all show the impact of fiber use on various levels.

David co-founders Peter Rahal, founder of protein snacks brand RXBAR, and Zach Ranen, former investor and founder of RAIZE, bring extensive experience to their latest venture.

The report, “Tapping Into the Global Consumer Well-Being Opportunity,” reveals the complexity of personal well-being, with consumers turning to solutions as varied as physical activity, social media, food, pet ownership, beauty, and books, among many other products and services, to harmonize their physical, mental, and social well-being.

Slice is a popular fruit-flavored soda that was first introduced in the 1980s to much fanfare. 

The GoodWheat brand was launched in 2018 to help consumers get more fiber in their diets by increasing the amount of fiber in the foods they love.

The company’s products, which include its new Gut Healthy GLP-1 Booster (an unflavored prebiotic fiber mix that can be added to any food or beverage), award-winning snack bars, and meal-replacement shakes, were available exclusively online until the company launched in bricks-and-mortar stores early 2024.

The strategic alliance enables Dole to further broaden its reach into new categories in the health and wellness sector, commencing with an authentic collaboration centered around BEAM's best-selling product, Super Greens. 

Last year, New Hope Media and SPINS representatives estimated packaged natural and organic product sales in 2022 hit $111.5 billion in sales, a 7.2% year-over-year increase according to SPINS data. Meanwhile, total related sales—including supplements and functional foods and beverages—were projected to surpass more than $300 billion in 2023.

The International Food Information Council (IFIC) recently published new consumer research, Public Perceptions of Processed Foods, measuring consumers’ knowledge, attitudes, and beliefs about processed foods.