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Grubhub, an online and mobile food-ordering and delivery marketplace, launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Grubhub's mid-year report checks in on the popular food trends to date and what quarantined Americans ordered through contact-free delivery, and predicts what we can expect to see more of in the second half of the year.
Over the past year, a deluge off acquisition and collaboration deals between kit manufacturers and retailers has created a groundswell of media conversation, consumer awareness and retail distribution points for meal kit offerings.
With a mix of case studies, first-hand experiences, and practical wisdom, McGinn and Segal provide the reader with a clear guide through this complicated, ever-changing landscape.
Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
Despite the fact that consumers are spending more time and money online, trust remains a hurdle for online retailers to clear, particularly for younger consumers. Some 14% of all online food and drink consumers cite trust as an issue that has prevented them from adding a product to an online shopping cart, with this number rising to almost one in five (17%) 18-34-year-olds. What’s more, many Americans are deterred by the lack of ability to test the value of the product for themselves as 69% of consumers overall are hesitant to buy something that they can’t see/touch in advance and three quarters (75%) prefer to sample products before purchasing.
Mattson identifies lifestyle trends that have the power to influence food and beverage purchases, behavior, beliefs, and innovation. 2018 picks include cannabis consumption, center stores moving online, and flexitarian eating.