eCommerce Experts Publish New Guide for Brand Marketers
Co-authors Betsy McGinn and Phil Segal distill their collective years of eCommerce and digital marketing experience
The Amazon Roadmap: How Innovative Brands Are Reinventing the Path to Market has been released. Co-authors Betsy McGinn and Phil Segal have distilled their collective years of eCommerce and digital marketing experience into this essential guide for both launch and long-term success on Amazon.
With a mix of case studies, first-hand experiences, and practical wisdom, McGinn and Segal provide the reader with a clear guide through this complicated, ever-changing landscape. Their book tells the stories of creative entrepreneurs who initially entered the marketplace online and then leveraged that success to the physical shelf; stories of brands who have successfully embraced Amazon as part of their omni-channel strategy; and a cautionary tale or two identifying common pitfalls and wrong turns.
From the foreword by natural products guru Bob Burke to its comprehensive summary, The Amazon Roadmap is appropriate for brands of any size who set out to create a thriving business on Amazon and elsewhere.
Now available on Amazon (of course).