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Home » Authors » Carolina Fryer

Carolina Fryer

Carolina Fryer is a managing director at Mission Field, a full-service innovation consultancy using entrepreneurial practices to create opportunities. Readers may contact her at carolina@mission-field.com or at www.Mission-Field.com for help with consumer products innovation, insights, strategic planning, prototyping and retail testing.

Articles

ARTICLES

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2021 Predictions: FOOD & BEVERAGE TRENDS

Mission Field Predicts a 2021 Return to Normal, with Some Lasting Changes

National online survey tracks shopper attitudes toward in-store sampling
Carolina Fryer
December 10, 2020
No Comments

We all know it’s been quite a year. Enough said. I want to start by focusing on the remarkable resiliency and adaptability of US consumers.


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Brooklyn Nets Point Guard Kyrie Irving
2020 PREDICTIONS: CONSUMER INSIGHTS

Strong, Vibrant—and Vegan

Elite athletes lead the way to the rise and acceptance of vegan diets
Carolina Fryer
December 16, 2019
No Comments
Not so long-ago veganism was considered cult-like, an outlier behavior that many thought would endanger the health of the person. Now we are seeing real-life models for what strong, vibrant and vegan can look like.
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Trends Found at Expo West 2019

Real ingredients, convenience, better for you products and stand-out packaging top the trends discovered at the 2019 show
Carolina Fryer
March 21, 2019
No Comments
There were an impressive 600 new, first-time exhibitors this year. As someone who has been going to Expo West for more than a decade, it was an amazing collection of better-for-you foods and top-notch entrepreneurs. 
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Picaflor Live Culture Srirawcha
2019 Predictions: Flavor & Food Trends

Hot Sauce with Probiotics in the Store Perimeter Shelves

Challenging consumers to reach for the fridge for hot sauce
Carolina Fryer
December 18, 2018
No Comments
In and of itself, fermented or probiotic laden foods are not a new trend. Kimchi, kombucha and pickled foods have been hot for some time now. But a live hot sauce? That is new.
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ProYo Mint Chip High Protein Ice Cream
2018 Predictions: Consumer Trends & Behavior

Dynamic Duo: Proteins and Snacks

New products featuring snacks and protein will provide product developers with an edge in 2018
Carolina Fryer
December 19, 2017
No Comments
Protein and snacking are two megatrends that are now fully mainstream. That's because busy consumers demand quick, nutritious, satisfying options that do more than just fill you up. Both of these trends are powerhouses and independently meet consumers' needs well.
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Prepared Foods’ 20th Annual Spirit of Innovation Food + Beverage Awards

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July 28, 2022

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

August 9, 2022

Prepared Foods' 20th Annual Spirit of Innovation Awards

They’ve made new products—now join us as they make history!  Prepared Foods’ 20th annual SOI program will honor six food and beverage companies for new products demonstrating excellence in consumer insights, R&D teamwork, cross-functional execution and overall innovation.

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2022 SEGMENT GROWTH

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