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Carolina Fryer is a managing director at Mission Field, a full-service innovation consultancy using entrepreneurial practices to create opportunities. Readers may contact her at carolina@mission-field.com or at www.Mission-Field.com for help with consumer products innovation, insights, strategic planning, prototyping and retail testing.
In and of itself, fermented or probiotic laden foods are not a new trend. Kimchi, kombucha and pickled foods have been hot for some time now. But a live hot sauce? That is new.
Protein and snacking are two megatrends that are now fully mainstream. That's because busy consumers demand quick, nutritious, satisfying options that do more than just fill you up. Both of these trends are powerhouses and independently meet consumers' needs well.
