Carolina Fryer

Carolina Fryer is a managing director at Mission Field, a full-service innovation consultancy using entrepreneurial practices to create opportunities. Readers may contact her at carolina@mission-field.com or at www.Mission-Field.com for help with consumer products innovation, insights, strategic planning, prototyping and retail testing.

2021 Predictions: FOOD & BEVERAGE TRENDS

Mission Field Predicts a 2021 Return to Normal, with Some Lasting Changes

National online survey tracks shopper attitudes toward in-store sampling

Carolina Fryer

December 10, 2020

We all know it’s been quite a year. Enough said. I want to start by focusing on the remarkable resiliency and adaptability of US consumers.

2020 PREDICTIONS: CONSUMER INSIGHTS

Strong, Vibrant—and Vegan

Elite athletes lead the way to the rise and acceptance of vegan diets

Carolina Fryer

December 16, 2019

Not so long-ago veganism was considered cult-like, an outlier behavior that many thought would endanger the health of the person. Now we are seeing real-life models for what strong, vibrant and vegan can look like.

Trends Found at Expo West 2019

Real ingredients, convenience, better for you products and stand-out packaging top the trends discovered at the 2019 show

Carolina Fryer

March 21, 2019

There were an impressive 600 new, first-time exhibitors this year. As someone who has been going to Expo West for more than a decade, it was an amazing collection of better-for-you foods and top-notch entrepreneurs.

2019 Predictions: Flavor & Food Trends

Hot Sauce with Probiotics in the Store Perimeter Shelves

Challenging consumers to reach for the fridge for hot sauce

Carolina Fryer

December 18, 2018

In and of itself, fermented or probiotic laden foods are not a new trend. Kimchi, kombucha and pickled foods have been hot for some time now. But a live hot sauce? That is new.

2018 Predictions: Consumer Trends & Behavior

Dynamic Duo: Proteins and Snacks

New products featuring snacks and protein will provide product developers with an edge in 2018

Carolina Fryer

December 19, 2017

Protein and snacking are two megatrends that are now fully mainstream. That's because busy consumers demand quick, nutritious, satisfying options that do more than just fill you up. Both of these trends are powerhouses and independently meet consumers' needs well.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

Carolina Fryer

ARTICLES

Mission Field Predicts a 2021 Return to Normal, with Some Lasting Changes

Strong, Vibrant—and Vegan

Trends Found at Expo West 2019

Hot Sauce with Probiotics in the Store Perimeter Shelves

Dynamic Duo: Proteins and Snacks

Unlock the Future of Food and Beverage Innovation

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