Carolina Fryer

Carolina Fryer is a managing director at Mission Field, a full-service innovation consultancy using entrepreneurial practices to create opportunities. Readers may contact her at carolina@mission-field.com or at www.Mission-Field.com for help with consumer products innovation, insights, strategic planning, prototyping and retail testing.

Articles

ARTICLES

Brooklyn Nets Point Guard Kyrie Irving
2020 PREDICTIONS: CONSUMER INSIGHTS

Strong, Vibrant—and Vegan

Elite athletes lead the way to the rise and acceptance of vegan diets
Carolina Fryer
December 16, 2019
Not so long-ago veganism was considered cult-like, an outlier behavior that many thought would endanger the health of the person. Now we are seeing real-life models for what strong, vibrant and vegan can look like.
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NatExpoWestLogo_900

Trends Found at Expo West 2019

Real ingredients, convenience, better for you products and stand-out packaging top the trends discovered at the 2019 show
Carolina Fryer
March 21, 2019
There were an impressive 600 new, first-time exhibitors this year. As someone who has been going to Expo West for more than a decade, it was an amazing collection of better-for-you foods and top-notch entrepreneurs. 
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ProYo Mint Chip High Protein Ice Cream
2018 Predictions: Consumer Trends & Behavior

Dynamic Duo: Proteins and Snacks

New products featuring snacks and protein will provide product developers with an edge in 2018
Carolina Fryer
December 19, 2017
Protein and snacking are two megatrends that are now fully mainstream. That's because busy consumers demand quick, nutritious, satisfying options that do more than just fill you up. Both of these trends are powerhouses and independently meet consumers' needs well.
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