U.S. soy farmers were leading a quiet revolution of sustainability long before “sustainable” became a household word, and well before its importance became clear to consumers and food industry professionals.

QUALISOY will use this year’s Institute of Food Technologists exhibition, June 25-28, in Las Vegas to showcase information about U.S.-grown, soy-based replacements for partially hydrogenated oils (PHOs).

This harvest season, Lundberg Family Farms will work closely with a trusted network of growers to bring in more than two million pounds of domestically grown organic quinoa from up and down the Pacific Coast and Northwest regions, timed along with the launch of Organic Antique White Quinoa rolling out on store shelves.

Lundberg Family Farms has initiated the partnership between farm and retailer to become the first national brand to market American-grown, organic quinoa through Whole Foods Market.