Items Tagged with 'demographics'

ARTICLES

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Asking Y

As a whole, Generation Y will collectively spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.
April 13, 2014
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While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.
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Shopping

Aging Consumers Looking for Healthy Products

Brand marketers and service providers have opportunities to better support the health and well-being of aging consumers.
February 26, 2014
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More than four in 10 cannot find foods that meet special nutritional diets (45%), offer smaller portion-sized food packaging (44%) or feature clearly labeled nutritional information (43%).
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Children

The Impact of Millennials

Younger children under age 9 are a particularly influential demographic for marketers involved in the $639 billion U.S. food and beverage market.
February 25, 2014
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Food and beverage products manufactured and marketed specifically for children account for 4% of overall industry sales with a value of $23 billion.
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Meats and Pizza

Americans Like Pizza

Some 13% of Americans, or one in every eight people, over the age of two eat pizza on any given day.
February 14, 2014
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Older children from the ages 6-11 and adolescents from 12-19, eat the most pizza, with 22% consumed daily.
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Shopper

Baby Boomers and Well-being

Many Boomers are concerned about developing and maintaining a holistic well being.
February 10, 2014
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Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well being.
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shopping

Targeting Organic Consumers

A paper by Washington State University College of Business researchers aims to help advertisers more effectively target the fast-growing organic food market.
October 21, 2013
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The authors believe organic purchases are borne of both personal and environmental concerns in tandem.
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Teens

Power of the Food e-Vangelist

The global food industry interacts with a small yet vocal consumer segment called Food e-Vangelists, which most marketers are not including in their outreach efforts.
October 10, 2013
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This influential consumer group is made up of predominantly young women, many of which are Millennials, who are active online, financially stable, and have families.
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coca cola can

Just Weight

In the process of meeting consumer expectations, manufacturers turn to a host of options to increase satiety and the healthy reputation of their offerings.
William A. Roberts, Jr.
July 24, 2013
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An obesity crisis has brought with it a variety of health concerns and conditions, but consumers are increasingly aware of the role of weight management in preventing or circumventing these wellness hurdles.
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shopping

Consumer Food Spending

Feeding a family of four at home will cost about $4 more each week this year than in 2012.
May 8, 2013
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Away-from-home food spending is projected to rise approximately $2.40 each week.
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Coffee

Coffee Consumption Habits

Coffee continues to be a favorite among beverage drinkers, particularly among Hispanic consumers.
March 29, 2013
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The study, which began tracking ethnic data last year, found that 76% of adult Hispanics said they drank coffee yesterday, 13 percentage points ahead of the total population.
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