For McDonald’s, their primary business objective was to bring back customers that they lost over the past few years  when they moved away from value via their Value Menu.  Other QSR chains, like Taco Bell and Jack in the Box, introduced a value offering of their own to compete directly with that of McDonald’s with the objective of retaining their customer base.

McCafé will also expand its retail presence by partnering with The Coca-Cola Company to introduce a line of ready-to-drink McCafé Frappé beverages.

With Signature Crafted Recipes, guests can personalize their sandwich by choosing 100% beef or juicy grilled or crispy chicken, picking an artisan roll or sesame seed bun, and choosing from one of the three new signature recipes.

In addition to the spicy Sriracha and Big Mac sauce blend, the freshly prepared Signature Sriracha sandwich includes crispy onions, white cheddar, spinach, kale and tomato.

McDonald's USA announced a number of moves across its menu as the company continues to evolve.

In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.

The NPD study, which is based on its receipt harvesting service, Checkout TrackingSM, also found that there was a sizeable lift in breakfast food orders throughout the day.

McDonald’s and Kraft Foods, Northfield, Ill., are giving coffee lovers a new way to enjoy their favorite cup of java in the comfort and convenience of their own homes McCafé packaged coffee is available in grocery, mass merchandise, club and drug retail locations across the United States.

McDonald’s restaurants throughout Northern Nevada are “thinking outside the fry box” as they introduced an exciting new menu item.