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Top 10 Food and Beverage Industry Developments in 2024

Exploring key innovations and shifts driving consumer preferences and industry growth

January 3, 2025

Now that 2024 is in the rearview, we wanted to share a few quick thoughts that highlight pivotal changes and trends in the industry. Below, you'll find a mix of both broad and specific evolutions in the food and beverage market that are certain to influence the business environment in 2025.

McDonald's to Open Innovation Lab at Global Headquarters in Chicago

Speedee Labs will focus on innovation, driving the customer and restaurant team experience forward

September 15, 2022

Introduced in 1948, McDonald's Speedee Service System revolutionized the way a restaurant could operate. New kitchen processes streamlined crew responsibilities, making it easier than ever to serve customers efficiently. Now, through Speedee Labs, McDonald's will continue to define tomorrow's restaurant solutions.

Converting Customers to Primary Menus

Quick service value menus are driving traffic

May 9, 2018

For McDonald’s, their primary business objective was to bring back customers that they lost over the past few years when they moved away from value via their Value Menu. Other QSR chains, like Taco Bell and Jack in the Box, introduced a value offering of their own to compete directly with that of McDonald’s with the objective of retaining their customer base.

McDonald's Relaunches McCafe

Debut includes new logo, packaging and advertising for new espresso beverages and ready-to-drink retail offerings

September 18, 2017

McCafé will also expand its retail presence by partnering with The Coca-Cola Company to introduce a line of ready-to-drink McCafé Frappé beverages.

McDonald’s Introduces Signature Crafted Recipes

McDonald’s in Florida now offer table service, newly modernized buildings and self-order kiosks

May 24, 2017

With Signature Crafted Recipes, guests can personalize their sandwich by choosing 100% beef or juicy grilled or crispy chicken, picking an artisan roll or sesame seed bun, and choosing from one of the three new signature recipes.

Starbucks overtook Subway for the number-two spot in the Top 500 in 2015

Foodservice Operators Strive for More

Positive gains in the restaurant industry can be attributed to those chains providing a “better” experience.

Sarah Janssen

August 11, 2016

Despite an influx of competition, restaurants appear to be on a growth trajectory, carving out their own niches to capture varying consumer occasions.

Sriracha Added to California McDonald's Sandwich Menu

Exclusive blend of sriracha and Big Mac special sauce arrives to satisfy consumer cravings

August 2, 2016

In addition to the spicy Sriracha and Big Mac sauce blend, the freshly prepared Signature Sriracha sandwich includes crispy onions, white cheddar, spinach, kale and tomato.

Big Changes to McDonald’s Food

McDonald's originally set out to achieve its antibiotics chicken commitment by March 2017

August 2, 2016

McDonald's USA announced a number of moves across its menu as the company continues to evolve.

Evolving Fast Food Breakfast Landscape Tops Food Trends

McDonald’s, Taco Bell breakfast innovations exemplify innovative moves in food trends

December 17, 2015

In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.

McDonald's All-Day Breakfast Increases Visits, Attracts New Customers

Study finds that McDonald’s customers ordered breakfast foods beyond traditional breakfast hours

December 16, 2015

The NPD study, which is based on its receipt harvesting service, Checkout TrackingSM, also found that there was a sizeable lift in breakfast food orders throughout the day.

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