Items Tagged with 'collagen'

Protein claims may dominate packaging, but the next wave of innovation is happening at the molecular level. From bioactive peptides and free amino acids to complementary plant proteins and functional protein fractions, developers are rethinking how protein delivers performance, health benefits and consumer value.

FLRT enters the energy drink category with a zero-sugar formulation featuring 200mg of caffeine and added vitamins and minerals. The product reflects continued demand for functional beverages that support energy, focus and wellness benefits.

Javvy Coffee is expanding its protein lineup with Clear Protein Refreshers, combining protein, caffeine and electrolytes in a lighter format. The new offering delivers functional benefits without artificial ingredients or added sugar

Vital Proteins introduces a collagen-infused sparkling water designed to support skin health, immunity and daily hydration. The launch reflects growing demand for convenient, functional formats beyond traditional supplements.

Urban Remedy adds a strawberry variety to its best-selling protein collagen shake line, delivering up to 30g of protein with no added sugar. The expansion reflects growing interest in multifunctional beverages supporting recovery, beauty and daily nutrition.

GELITA’s collagen and gelatin solutions enable high-protein bars, sugar-reduced gummies and targeted nutrient delivery. The portfolio helps formulators overcome texture, stability and shelf-life challenges.

Purely Elizabeth is entering the beauty-from-within space with Purely Glow Salted Vanilla Pistachio Granola, launched alongside New York Fashion Week. The limited-edition SKU taps rising collagen and pistachio demand, reinforcing food’s growing role in functional wellness routines.

Bloom Nutrition introduced Bloom Clear Protein, a clear whey protein isolate and collagen blend designed to deliver performance and beauty benefits without the heaviness of traditional shakes. The light, fruit-forward format targets consumers seeking higher protein intake in low-sugar, low-fat beverages that fit modern wellness routines.

Smearcase, a New York City–based startup, has won the $100,000 Grand Prize at the Real California Milk Excelerator product innovation competition. The brand’s cottage cheese–based ice cream reflects growing interest in protein-forward, functional dairy formats that bridge indulgence and performance nutrition.

From beauty-from-within to sports nutrition and healthy aging, GELITA's versatile ingredients help brands meet consumer demands for products that support vitality, mobility, and well-being at every stage of life.