The new breads are set to bring a combination of sophistication and taste to the holiday table this season. 

The International Wheat Genome Sequencing Consortium (IWGSC), Bethesda, Md., published a draft sequence of the bread wheat genome in the international journal, Science.

Consumers fell into unique segments defined by their demographics (e.g., age, income), behaviors (e.g., brand loyalty), and attitudes (e.g., how they feel about certain attributes) in relation to bread.

In addition to breads, the company has launched a pair of new pretzel snacks, as well.