March 12/Boulder, Colo. -- Rudi’s Organic Bakery announced the introduction of several new products at Natural Products Expo West. The new products include Rudi’s Organic Bakery Soft Pretzels, Rudi’s Organic Bakery Super Seeded and Sprouted Breads and a new "soft and fluffy" Rudi’s Gluten-Free Sandwich Bread recipe. The new products attempt to leverage the company’s heritage of baking bread on the bright side, offering the whole family nutritious and delicious options they can enjoy throughout the day.

Rudi's Breads

“At Rudi’s Organic Bakery, we love developing innovative new products that delight our fans’ taste buds and their desire for produ

cts that meet the needs of their healthy lifestyles,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic. “We’re thrilled that these new produc

ts reflect our ongoing commitment to bake scrumptious and healthy options made from the most wholesome ingredients possible that the whole family will enjoy.”

Rudi’s claims Rudi’s Organic Super Seeded and Sprouted Breads offer super nutrition without sacrificing the flavor and soft texture of Rudi’s Organic breads. The breads are available now in natural food stores and select mainstream supermarkets and will reach national distribution soon.

Rudi’s Organic Super Seeded Breads are USDA Certified Organic. The breads boast 4g of protein, plus 15-17g of whole grains and 2g of fiber with omega-3s.

  • Super Seeded Bread -- Featuring six different types of seeds in a delicious cracked wheat bread.
  • Mighty Grains Bread -- With a mix of seven types of grains, including ancient grains and three types of seeds.

Rudi’s Organic Sprouted Breads are full of sprouted wheat and have the softness customers expect in Rudi’s Organic breads. Made with 85% organic ingredients and packed with nutrition, these breads offer 17-19g of whole grains, 3g fiber and 5g of protein all sandwiched into 120 calories per slice.

  • Sprouted Multi Grain Bread -- Filled with organic sprouted grains and kissed with clover honey.
  • Sprouted Honey Wheat Bread -- Made with a balance of sprouted wheat, honey and other natural and organic ingredients.

The new line of Rudi’s Organic Bakery Soft Pretzels expands the Rudi’s Organic portfolio into the snack category. With only 170 calories per serving, the Soft Pretzels are USDA Certified Organic pretzels made with ingredients moms feel good about and are free of artificial ingredients, GMOs and high-fructose corn syrup. Rudi’s Organic Soft Pretzels will be available at natural food stores in select regions by Summer 2013.

  • The Rudi’s Organic Plain Soft Pretzel – Made with just five simple ingredients and packed with 6g of protein.
  • The Multigrain Soft Pretzel – Packed with 8g of whole grains and 5g of protein.

In addition, Rudi’s Gluten-Free is revamping its Gluten-Free Sandwich Bread recipe full of soft and fluffy texture and double the fiber of the original recipe. In fact, the company notes its new "soft and fluffy" recipe was selected as the favorite bread against a top competitor when it came to flavor, aftertaste, texture, appearance and everyday usability. Fans can enjoy the new Sandwich Bread recipe now at natural foods stores and select mainstream supermarkets across the country.