Kicking off the spring season with a twist, and just in time for Club® Crackers' 90th anniversary, the brand is tapping into the sweet and savory trend to introduce a new flavor to its fan-favorite Club Crisps lineup: Club Crisps Sweet & Salty.

“I’d never had a cauliflower cracker growing up,” recalls King, the senior marketing manager at Mary’s Gone Crackers, Reno, NV. “And the idea of ‘gluten-free’ was unheard of. The ingredient lists on most of the crackers I ate were a lot longer, too.”

One-fifth of US consumers described themselves over the past year as “highly stressed on a daily basis,” per Innova’s 2021 Health & Nutrition Survey. The good news is that stress management is easier thanks to an array of new bakery products in 2021.