Licuados are a classic Mexican beverage, serving as a quick nutritious breakfast at home or more commonly on the run where people stop for one at juice and licuado stands. Licuados are blended like smoothies but not as thick.

The acquisition will serve as a platform to build a North American business-to-business salty snack manufacturer in the BFY and Hispanic segments. 

Founded in 1956, Pancho's gained its popularity as a local Memphis favorite before evolving as a leading brand in the refrigerated queso dip category.

Hispanic-style food and drink products now comprise much of the US diet and even tend to be regarded as mainstream rather than specifically ethnic.

Hispanics comprise approximately 17% of the US population, making them the nation’s largest minority group.