Hispanic foods

Del Real Foods Names New Leadership

Michael Axelrod to become the company's new CEO

November 7, 2019

Axelrod most recently served as CEO of Passport Global Foods and Fine Choice Foods, a leading manufacturer of globally inspired cuisine, and as president of TreeHouse Foods’ $1.5 billion condiments division.

Cargill's Rumba Meats Evolves

Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers

November 16, 2016

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Rumba’s marketing team explored numerous options, carefully selecting colors, images and words relevant to Hispanic consumers.

Hispanic-style Food and Drink Trends

New Latino foods, drinks add flavorful adventures to retail shelves

Lu Ann Williams

November 10, 2016

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Hispanic-style food and drink products now comprise much of the US diet and even tend to be regarded as mainstream rather than specifically ethnic.

Hispanic Foods and Beverage Market Reaches $18 Billion

Packaged Facts offers insights on how marketers can optimize Hispanic food and beverage sales

October 26, 2016

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Clean up on aisle internacional…that is, clean up all the money as sales of Hispanic foods and beverages continue to soar. The size of the Hispanic food and beverages market approached $18 billion in 2015.

Chart detailing Hispanics overall eating behavior

Hispanics Value Healthy Foods

Understanding the need-states of Hispanic Americans during their foodservice purchasing occasions

Darren Tristano

July 13, 2015

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Hispanics comprise approximately 17% of the US population, making them the nation’s largest minority group.

Mucho Macho Michelada Product Lineup

New Generation Consumer Group introduces alcoholic beverages as well as snack products

December 4, 2014

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New Generation Consumer Group, a consumer products marketing and media company, announced the launch of its Mucho Macho Michelada Line of Alcoholic Beverage and Snack Products.