The line, to be called CB Old Country Store, will include bacon, ham and lunch meats.

Center store departments are playing an integral role in serving CPG shoppers and are capturing nearly two-thirds of CPG dollars and 70% of unit sales.

The Private Label Manufacturers Association’s (PLMA) 2011 Private Label Trade Show was held in Rosemont, Ill., in mid-November, with a wealth of products marketed around such notable trends as ethnic cuisine, restaurant-quality foods, wellness and convenience.