In the pantheon of snack foods, "salty and crunchy" stands on the highest pedestal of cravings. "Salty snacks are supremely satisfying to all consumers," says Elisa Maloberti, director at the American Egg Board.

Named after Mount Krakatoa, an active volcano infamous for volatility, Krakatoa Hot Chips’ spice intensity goes beyond the generic “mild, medium, and hot” measurements of heat. Instead, each flavor’s level of spiciness is measured in quantifiable Scoville Heat Units (SHU), ranging from 5,840 to 38,700 heat units per chip.

Herr’s Foods recently introduced Herr's Flavor Mix. Three varieties of innovative Herr’s Flavor Mix are available for a limited time. The brand's' new concept takes flavor to a new level by combining Herr's potato chip flavors into a single chip.

In the 1800s, Laveau’s evil eye cast fear, mystery, and hexes into the hearts of the nefarious and noble of New Orleans. And in the spirit of awe comes Zapp’s® Evil Eye™ potato chips.

The brand partnered with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute to donate 5% of the proceeds, 12 cents of every purchase, from this limited-edition flavor to benefit cancer research.

First introduced as part of Lay’s innovative music-inspired flavor campaign, Turn Up the Flavor with Bebe Rexha, Lay’s Flamin’ Hot Dill Pickle went viral earlier this year and became a fan-favorite.

Confections and snacks both vie for the same "share of stomach," but the fortunes of the two camps have moved in opposite directions in recent years with snacks ascending and confectionery reeling.

The brand debuted the new packaging at Natural Products Expo West, alongside its variety of bold flavors—including newly introduced Kettle Brand® Krinkle Cut™ Wasabi Ranch.  

Lay's Deep Dish Pizza Flavor is a taste of Chicago’s iconic stuffed deep-dish pizza inspired by Giordano's pizza recipe. Giordano’s is a Chicago pizza chain that started doing business in 1974.

The chips are a taste of the iconic stuffed deep-dish pizza inspired by the famous Giordano's pizza recipe.