The brand partnered with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute to donate 5% of the proceeds, 12 cents of every purchase, from this limited-edition flavor to benefit cancer research.

First introduced as part of Lay’s innovative music-inspired flavor campaign, Turn Up the Flavor with Bebe Rexha, Lay’s Flamin’ Hot Dill Pickle went viral earlier this year and became a fan-favorite.

Confections and snacks both vie for the same "share of stomach," but the fortunes of the two camps have moved in opposite directions in recent years with snacks ascending and confectionery reeling.

The brand debuted the new packaging at Natural Products Expo West, alongside its variety of bold flavors—including newly introduced Kettle Brand® Krinkle Cut™ Wasabi Ranch.  

Lay's Deep Dish Pizza Flavor is a taste of Chicago’s iconic stuffed deep-dish pizza inspired by Giordano's pizza recipe. Giordano’s is a Chicago pizza chain that started doing business in 1974.

The chips are a taste of the iconic stuffed deep-dish pizza inspired by the famous Giordano's pizza recipe.

As part of the brand's new "Tastes of America" program, Lay's is introducing eight new regionally-inspired flavors that represent distinctive tastes from across the country. In just a few bites, flavor fans can travel coast-to-coast as they enjoy local flavors from across the nation.

As part of the new partnership, Utz will create new, baseball-themed packaging for a variety of its products that will include the silhouetted batter and other official MLB marks for the first time. 

With a flavor for every palette, thick-cut, ridged Cape Cod Waves Potato Chips are a match for any dip or equally as satisfying on their own.