BonBon Swedish Candy Co. is expanding beyond confectionery with the launch of its first savory snack line. The new potato chips highlight how brands are leveraging regional flavor inspiration and premium positioning to broaden consumer appeal across snacking categories.
From Wagyu jerky and protein pretzels to freeze-dried candies and Dubai-inspired chocolate, brands leaned into crunch, co-branding and flavor adventure. Even as cocoa costs climbed and GLP-1 diets loomed, snack makers proved indulgence and better-for-you can share the same bite.
Boulder Canyon is launching Wavy Grillo’s Classic Dill Pickle Flavored Chips at Sprouts, combining tangy dill, garlic and vinegar with a crunchy avocado-oil–cooked chip. The non-GMO, gluten-free snack delivers a bold flavor punch and a sturdy wavy texture built for dipping.
Island Time Chips are reportedly light yet crispy, with a subtle, natural flavor. Included among the snack's clean ingredients are cassava flour, avocado oil, and chia seeds while also remaining free of seed oils.
The new Utz Lemonade Potato Chips combine the tangy sweetness of lemonade with the classic salty crunch of Utz potato chips, delivering a bold, unique flavor experience.
PepsiCo CEO Ramon Laguarta said the company will continue phasing out remaining dyes across its portfolio—including brands like Doritos and Cheetos—and offer natural alternatives where possible.
Chocolate confection processors faced skyrocketing 2024 cocoa prices following intense rain and severe drought conditions in West Africa’s cacao growing regions. Not surprisingly, confectionery innovation was flat in 2024, with double-digit declines in new product introductions.