Confections and snacks both vie for the same "share of stomach," but the fortunes of the two camps have moved in opposite directions in recent years with snacks ascending and confectionery reeling.

The brand debuted the new packaging at Natural Products Expo West, alongside its variety of bold flavors—including newly introduced Kettle Brand® Krinkle Cut™ Wasabi Ranch.  

Lay's Deep Dish Pizza Flavor is a taste of Chicago’s iconic stuffed deep-dish pizza inspired by Giordano's pizza recipe. Giordano’s is a Chicago pizza chain that started doing business in 1974.

The chips are a taste of the iconic stuffed deep-dish pizza inspired by the famous Giordano's pizza recipe.

As part of the brand's new "Tastes of America" program, Lay's is introducing eight new regionally-inspired flavors that represent distinctive tastes from across the country. In just a few bites, flavor fans can travel coast-to-coast as they enjoy local flavors from across the nation.

As part of the new partnership, Utz will create new, baseball-themed packaging for a variety of its products that will include the silhouetted batter and other official MLB marks for the first time. 

With a flavor for every palette, thick-cut, ridged Cape Cod Waves Potato Chips are a match for any dip or equally as satisfying on their own.

Confections and snacks often share usage occasions, but one thing they do not share is rosy growth prospects. While confectionery has struggled, snacks have gained.

Dieffenbach's Uglies® are made with potatoes that have slight cosmetic imperfections and may otherwise be discarded.