Flamin' Hot Cheddar and Sour Cream
Ruffles® and LeBron James introduce ridged salty snack with plenty of heat

Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin' Hot family: Ruffles Flamin' Hot Cheddar & Sour Cream Flavored Potato Chips. 

Doritos Flamin' Hot Cool Ranch
The new mash-up features the iconic Dorito flavor comined with the popular Flamin' Hot taste

Introducing new Doritos® Flamin' Hot Cool Ranch® Flavored Tortilla Chips, an all-new mash-up that combines the classic Cool Ranch flavor fans love with a spicy, bold crunch. The latest addition to the Flamin' Hot family, Doritos Flamin' Hot Cool Ranch is heating up the chip aisle in time for the holidays.

Boulder Canyon & Good Health Snacks
New chip products strengthen better-for-you portfolios

Utz Brands, Inc. introduced new snack foods from its better-for-you portfolio, including Boulder Canyon® and Good Health®, at the Natural Products Expo West show. Boulder Canyon 6oz Thin & Crispy Jalapeño flavored Potato Chips. A thinner cut chip cooked in avocado oil that is non-GMO and gluten-free. It joins Boulder Canyon Thin & Crispy’s Classic Sea Salt and Cheddar Sour Cream flavors.

Designed for those with active lifestyles, Boulder Canyon was founded on offering healthier snack foods. Using consumer desired oils like olive oil or avocado oil, Boulder Canyon offers a diverse line of thick and thin-cut potato chips across a range of exciting flavors.

Good Health 6.25oz White Cheddar ABC Bites allow kids to explore fun alphabet shapes while enjoying a non-GMO and gluten-free snack.

Lay's G.O.A.T. Cheese Flavor Series
Potato chip brands help celebrate decorated soccer star Lionel Messi

Soccer’s G.O.A.T. player and seven-time Ballon d’Or winner Lionel Messi surprised fans revealing the limited-edition Lay’s G.O.A.T. Cheese Flavor Series. After teasing the idea of this special packaging on social media to the joy of fans around the world last year, Lay’s is celebrating the “greatest of all time” with its own G.O.A.T. cheese flavors to kick off its annual global soccer campaign, building upon the brand’s continued premiere partnership with the UEFA Champions League.  

The special limited-edition packaging series includes fan-favorite, distinct cheese flavors, available in select markets around the world, starting with: the US’s Cheddar Jalapeño and Argentina’s Queso & Pimienta and Caramelized Onion.

SaltMe! Potato Chips
MicroSalt Inc. announced that its SaltMe! potato chips will be distributed to more than 1,400 Kroger grocery stores. This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips delivering 50% less sodium (per serving) to help people promote better cardiovascular health.