The revival blend of electrolytes, botanical ingredients, and essential elements is available in three flavors
January 12, 2024
Founder Anna Zesbaugh realized there was an opportunity to offer better-for-you beverages in both the alcohol and non-alcoholic space. This brand was inspired by a growing desire in society to step into every day with the best foot forward.
New flavors include Lemon Iced Tea and White Tea Peach
January 10, 2024
Loverboy, the pioneer and innovation leader in premium sparkling hard teas, spritzes and canned cocktails, is ringing in 2024 with non-alcoholic versions of two of its original, top-rated sparking tea flavors.
Mother Murphy’s offers flavors, ideas for seasonal, no-alcohol and functional beverages
January 5, 2024
Ah, winter, the season of icy winds, snug blankets, and soul-warming libations. As the mercury takes a nosedive, folks yearn for solace in the form of delectable drinks that embody the essence of this magical time.
Using Veylinx's proprietary methodology, which measures actual demand rather than intent, the study found that demand for non-alcoholic canned cocktails grew by 4%, while demand for alcoholic canned cocktails surged by 20% over last year.
The new non-alcoholic wine aims to deliver the taste and experience of champagne
December 6, 2023
OJOY Wine Company introduced Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines. Sparkling Blanc delivers character and complexity, suited for the discerning palates of wine lovers.
With rise of sober curiosity and increasing product availability, one-fifth of adults consume non-alcohol beverage alternatives monthly
August 9, 2023
"Alcohol marketing is evolving rapidly," said Patrick Egan, director of research & insights, DISQO. "With budget-constrained consumers who are increasingly focused on health, our insights suggest that marketers should be intentional in their messaging. Whether that's educating about differentiated offerings, touting unique production processes, emphasizing functional benefits or justifying higher price points, advertisers need to keep up with consumers in an increasingly crowded category."
FlavorSum uses mocktails, snacks to demonstrate flavor-forward creativity at IFT 2023
July 11, 2023
FlavorSum is a solutions provider for growing food & beverage companies. The platform unifies National Flavors, GSB Flavor Creators, Bonnie & Don Flavours, Whittle and Mutch, and Meridian Flavors.
JPG Resources identified 731 booths (23%) as having “vegan” food, and 401 booths (13%) that described their offerings as functional. Meanwhile, references to “regenerative agriculture” and “fermentation” mentions made up approximately 1% each out of 3,178 total exhibitors.
While 85% of consumers say rising inflation has had an impact on the way they shop overall, there are areas in which they are not willing to compromise. Today’s brands are being pushed to be different, accessible, and to seem premium and/or customized—all while driving cost savings for their own operations.