HOUSEOFLOVE, a premium line of canned cocktails and mocktails co-founded by RuPaul and the Emmy-award winning team behind "RuPaul's Drag Race," World of Wonder announced its partnership with Fedway Associates, a New Jersey-based wine and spirits distributor. With Fedway's reach to more than 7,000 establishments, the partnership aims to accelerate HOUSEOFLOVE's growth to on-premise bars and off-premise independent retailers. HOUSEOFLOVE has launched in New York, Los Angeles, Las Vegas, and Atlanta.
HOUSEOFLOVE offers premium spirit-based cocktails with 7%-12% ABV, as well as non-alcoholic mocktails, catering to the growing 0% ABV market. Fan favorites include the Tangerine Margarita, featuring a bold twist of tangerine and citrus with clean, authentic Mexican Tequila, and Ru's personal pick, the Ginger Mule mocktail, crafted with candied ginger and fresh lime.
