Items Tagged with 'bitterness '

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Health Tech BioActives Beverage

HealthTech BioActives: Modulate Taste

HealthTech Bioactives showcases taste modulation solutions at Fi Europe 2023
November 29, 2023

HealthTech BioActives (HTBA), a global leader in natural flavonoids and active forms of B12, invited attendees of Fi Europe to visit HTBA stand 4.0D122 on November 28-30, 2023, in Frankfurt, Germany. Visitors to the booth can meet with HTBA experts and learn more about how HTBA’s solutions can help overcome taste challenges such as sweetness enhancement and taste masking.


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Food Color & Flavor Trends Update

Functionally flavorful concepts are increasingly focusing on health and natural ingredients
December 19, 2019
In the Innova Trends Survey 2019, 74% of global consumers agreed or strongly agreed that they loved to discover new flavors, while 57% thought it was important to consume foods and beverages that were good for their bodies.
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The Art of Noise

February 21, 2012
In other research, scientists explored the effects of noise on the perception of alcoholic beverages’ sweetness. The admittedly small control group (80 participants) at the University of Portsmouth had to rate the alcohol strength, sweetness and bitterness of a selection of drinks while they were exposed to different distractions, such as music, hearing and repeating a news story, both music and news, and silence.
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