Jeff Holtz, vice-president of innovation and quality for Thrive Frozen Nutrition, describes the functional ingredients that make the Thrive brand ice cream-based treat so unique.

A clear beverage with the same fiber as a bowl of oatmeal? Adam Cohen, from Sneaky Pete's reveals the secrets behind the company's new oat fiber beverage.

Lisa Balcerak and Art Garcia, directors at Benelact Dairy, give the low-down on the company's new low-cholesterol, full-flavor dairy products and ingredients.