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World Taste & Smell Day takes place on September 14
August 25, 2023
"We are collectively still recovering from pandemic-induced isolation and altered routines, and suffering from unprecedented levels of stress," says Rachel Herz, Ph.D., Neuroscientist, and professor at Brown University, and an advisor to the World Taste and Smell Association.
Researchers at Oregon State University have shed light on how taste and smell actually work to control perceptions of flavor, and why people love some foods much more than others.