New Sports & Energy Foods for the New Year
New innovations in this collection include indulgent protein bars and post-workout recovery products
Snack Options
Built Brands LLC, American Fork, Utah, expanded its protein products line with three new options distinguished by texture, flavor, consistency, size and shape: BUILT Bites, BUILT Balls and BUILT Krispy.
"This new wave of innovation further demonstrates BUILT's ability to be exceptionally nimble with implementing new ideas and creative concepts to best meet the needs of all different kinds of snackers," said Nick Greer, BUILT co-founder and CEO.
BUILT Bites have a complete, 8g protein blend of whey and collagen and “a fluffy, cloud-like texture at the core with a decadent chocolate dipped exterior.” Flavors include Brownie Batter, Churro, Cookies & Cream, and Mint Brownie.
Debuting in a Peanut Butter flavor, new BUILT Balls offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled center. Officials say BUILT Krispy offers high-quality protein sources including hydrolyzed collagen and whey protein isolate. Each delivers 20g of protein in two flavors: Butter Chocolate and Mint Chocolate.
Fun Flavors
1440 Foods, New York, N.Y., extended its Pure Protein brand with two high-protein bar flavors: Galactic Brownie and Caramel Churro. Officials say the flavors tap two growing snack category trends: childhood nostalgia and global flavors.
"Our consumers actively seek out healthy snacks that support their active lifestyles and satisfy cravings for sweet, savory, and familiar treats,” said Amie Testerman, Pure Protein vice president of marketing. “Based on the enthusiastic reactions we're seeing on social platforms like TikTok, these new flavors are already a home run."
Each bar delivers 20g of protein per serving. They are also gluten free, low sugar and under 200 calories. Galactic Brownie and Caramel Churro bars are available in four-count boxes at Walmart stores nationwide. Other 1440 Foods brands include Body Fortress, MET-Rx and Balance.
Protein Gets Puffed!
ONE Brands, Broomfield, Colo., expanded into salty protein snacks with the launch of “protein-packed” ONE Puffs at Walmart. ONE Puffs deliver cheese puff taste with 14g of protein, just 3 to 4 net carbs, and 150 calories. Varieties include Shreddin' Cheddar and Spicy Nacho.
"ONE Brands is excited to announce that it is bringing the fantastic taste, awesome texture, and high protein it is known for to an all-new puffed snack! This is for anyone who loves the cheesy, savory crunch of a cheese puff and wants to bring that experience to the next level with an infusion of protein," said Michael Reese, ONE Brands director of marketing.
ONE Puffs are sold in individual bags and in cases of 10 bags. ONE Brands is part of The Hershey Company.
Performance Chews
Universal Nutrition, New Brunswick, N.J., extended its Animal brand of chewable Creatine offerings with new Energy and Post-Workout Recovery options. Unlike traditional powders and mix-ins, the chews require no water, no measuring, and no messy residue—making them “a game-changer for fitness enthusiasts on the go,” the company says.
"Our new chewable line represents our commitment to staying at the forefront of the industry and aligning with the desires of today's fitness enthusiasts and athletes," said Jad Khairallah, Universal’s senior vice president of marketing. “We understand that convenience, speed, and customization are essential to their success, and our delicious chewable energy and recovery offerings embody these principles."
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