Items Tagged with 'iri data'
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Uncovering Hidden Food Industry Growth Pockets

IRI’s approach to developing a robust demand portfolio strategy provides a sustainable competitive advantage
February 8, 2017
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The IRI Point of View, “Winning the CPG Zero-Sum Game by Uncovering Hidden Growth Pockets,” details three potential key strategies — “Buy, Borrow and Build” — for participation in category sub-segments of rapid growth.
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Food and Beverage Industry Trends

Proteins, Snacks Drive CPG Growth

The trend is particularly noticeable among small and midsize companies
May 20, 2016
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These are among the findings of new research released by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).
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Top CPG Brands of 2015

IRI New Product Pacesetters cater to consumers’ different needs, wants and priorities
April 20, 2016
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The top-selling 200 new brands captured cumulative year-one sales of more than $6.5 billion across IRI’s multi-outlet geography.
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IRI Report Finds CPG Industry Struggled in 2015

Top trends for 2016 include keeping pulse on ethnic diversity, harnessing insights on how consumers are shopping online and focusing on quality versus quantity of marketing messages
January 28, 2016
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IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
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Myths About Millennials

IRI Research suggests marketers must move beyond generalizations of Millennials
July 29, 2015
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To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.” Marketers must thoroughly understand these characteristics to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020.
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2014 Top 10 Food and Beverage Brands

IRI Names “Pacesetters”

List contains food and non-food products that captured cumulative year-one sales of more than $7 billion.
June 9, 2015
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Information Resources, Inc. (IRI), Chicago, identified last year’s most successful consumer packaged goods (CPG) in its “2014 New Product Pacesetters” report...


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