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Further evidence of their desire for healthful foods, half (50%) of consumers say healthier snacks would motivate them to buy more from specialty snack shops.
A recent study performed by the Hudson Institute found that although supermarkets are gaining the majority of their food and beverage sales growth, 59 %, from lower-calorie products, they are not fully capitalizing on the growing demand for lower-calorie products found by recent CPG and restaurant industry studies.
While many people pledge to eat healthier in the New Year, it is often difficult to stick to those resolutions when cravings for something decadent emerge.