The survey revealed that 55% of homes with a family member with lactose intolerance may not consume the Dietary Guidelines recommended servings of dairy each day.

Sales of organic products in the United States jumped to $35.1 billion in 2013.

Six in 10 American adults say they restrict at least one nutritional component from their diet.

While taste and price consistently have been the top two factors that impact consumers’ food and beverage purchases (90% and 73% respectively), healthfulness in 2014 almost entirely closed the gap with price.

Nearly all consumers (92%) want at least one federal standard for organic fish.

Data show missed opportunities, as the top three most beneficial changes are not addressed in new design proposal.

The study found that most parents try to keep meals healthy but still allow for treats (59%).

Survey data show that more than half (55%) believe a "fresh or natural" flavor is what makes the food they buy taste delicious.

Rapidly advancing technology is transforming the industry, providing opportunities to explore new ways of doing business and better understand and engage with consumers.

More Americans than ever are choosing natural and/or organic foods according to the fifth annual Whole Foods Market Food Shopping Trend Tracker Survey.