Quaker® is teaming up with Fuel Up to Play 60, which empowers students to lead change and improve wellness in over 73,000 schools nationwide, and Emmitt Smith, professional football icon and father of five, to help fuel families across the country for the upcoming season.

With two varieties – original and flavored pouches – Quaker® Quick 3-Minute Steel Cut Oats are cut rather than rolled to preserve the hearty texture that has made steel cut oats popular.

Breakfast begins to bounce back. with cereal tallies for new cereal products at an all-time high.