A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked more than 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.

Using a social selling business model, the company has already seen an increasing number of people across the United States joining as Upshoot Ambassadors (independent distributors) to earn additional income while helping others eat better and feel healthier through plant-powered nutrition.

The conveniences of modern life in the US may be getting in the way of 2016 New Year’s resolutions, as new research from Mintel reveals that 43% of Americans agree that living a modern lifestyle makes it very difficult to be healthy. Further, 80% agree that being healthy requires sacrifices.

Consumers define their own diets by putting more focus on the authenticity and purity of the foods they eat, according to NPD’s recently released Eating Patterns in America, an annual compilation of NPD’s ongoing food and beverage consumption research.