Products have been formulated to reduce sodium, sugar and fat, be more natural, organic, gluten-free, and deliver higher levels of fiber, among other nutritional concerns.

Nutri-Grain Fruit & Oat Harvest cereal bars come in two flavors -- Country Strawberry and Blueberry Bliss.

Armour BreakfastMakers varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps.

U.S. consumers are growing more conscious of the importance of a healthy start to the day.

Fully 43% of morning eating/drinking occasions among Americans age two and up consist of beverages only.

Although most U.S. consumers begin their day with breakfast, one out of 10, or 31 million do not, according to a recent food market research study.