Liquid Core EDGE Functional Gum Lineup
New sustainable packaging emulates slim energy drink cans
Liquid Core Gum Company (Liquid Core®) introduced the newest brand configuration in the nearly 20-year history of the functional chewing gum manufacturer. Known as EDGE™, this latest addition to the Liquid Core® family of brands aggregates everything the company has developed into a new direction that better aligns with the superior Liquid Core® Brand functional ingredient delivery system.
The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece.
The new closable slim-can format fits in a gym bag, backpack, or jacket and provides superior branding and more space for consumer education compared to a small pack of gum. The unique container protects and enhances the value of every piece of gum.
Non-liquid center functional gums have proliferated in recent years, but they do not approach the efficacy of the Liquid Core® system, or the unique Flavor Wave™ resulting from the release of the liquid center of EDGE™ brands. Thanks to the Liquid Core® delivery advantage, EDGE™ gums are more effective and deliver faster than other functional gums, functional beverages, gummies, mints or pills. Liquid Core® only uses natural, non-encapsulated caffeine in its performance and energy brands in order to be more efficient than other energy gums.
The Initial lineup consists of four EDGE™ Performance formulations, all packaged using the EDGE™ Tubes: EDGE™ Extreme, EDGE™ Java, and EDGE™ Energy in three flavors. There are also three EDGE™ Wellness formulations – EDGE™ Pro containing Probiotics; EDGE™ Health with a vitamin and immunity formulation; and EDGE™ Lean with its thermogenic formula.
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