The only GRAS-approved form of grape seed extract, ActiVin® received Flavor Extract Manufacturers Association (FEMA) GRAS status in June 2001. The FEMA panel is an independent third party, and obtaining FEMA GRAS is rigorous. “An indication of the rigor FEMA applies to their approval process is found in the fact that the FDA has accepted all of the FEMA GRAS recommendations to date,” states Christine DeMont, director of marketing and sales, Dry Creek Nutrition, Modesto, Calif.
Having GRAS status allows applications for ActiVin to expand from the dietary supplement arena into functional foods and beverages. “Since ActiVin is so versatile, it can be used in any application from beverages to bars to dairy products,” says DeMont. “As a natural antioxidant, ActiVin is being used in beverages at levels ranging from 50-100mg. In cereals, it is being used between 25-50mg. The clinical research has been done and benefits proven on daily dosages ranging from 50-150mg.”
ActiVin can also be used in the formulation of flavors. It is soluble in water, ethanol and propylene glycol, and its neutral flavor does not affect the final flavor profile.
Grape Seed BenefitsFunctional foods such as cereals, beverages and even chewing gum now benefit from the antioxidant power of ActiVin. Over the past two years, more than 90 research presentations, publications and abstracts have shown that the ingredient possesses a wide range of antioxidant, chemoprotective and biological properties.
Numerous studies are available that examine ActiVin as an antioxidant and its role in cardiovascular health and prevention of various types of cancer. Some indicate that ActiVin may help maintain healthy blood pressure levels, and in combination with chromium, may promote healthy cholesterol levels.
Daily usage recommendations are 50mg for adults ages 30 to 40 years, 100mg for adults ages 40 to 50, and 200mg for adults older than 50 years.
For more information: Christine DeMont at 209-341-6963 firstname.lastname@example.org Dry Creek Nutrition • Write in 220