The carb-cutting hit a crescendo at this year's edition of the Food Marketing Institute's (FMI) Show in Chicago. From beverages to desserts, confectionery to the frozen foods aisles, companies large and small proffered their wares for the carb-conscious.
Among these was a line of reduced-carb bread and rolls from Pepperidge Farm, a division of Campbell Soup (Camden, N.J.). The Carb Style line includes White, Soft 100% Whole Wheat, and 7-Grain breads, with each offering 5g net carbs per slice, and Hot Dog and Hamburger Roll varieties also could be found.
Similarly, low-carb options were available for those who favor tortillas. In 2000 alone, American consumers enjoyed approximately 85 billion tortillas, according to the Tortilla Industry Association (Eagan, Minn.). Mission Foods (Irving, Texas) sought to assuage those who have low-carb concerns with their fajita-size tortillas, promising 5g of net carbs.