Blaustein said of his new appointment, "I have always admired the Heineken portfolio of brands and Heineken's ability to protect the integrity of its flagship brand, while consistently growing its business. I am thrilled to join a company that brings a premium product to market, and has a brand with a rich European heritage that stands for quality, responsibility and innovation. It is a pleasure to join the Heineken USA organization and to help continue to gain share in the American market."

At Molson, Blaustein expanded the international export presence of Molson's brand portfolio, including the successful launch of Molson brands in the U.K., Australia and New Zealand.

Blaustein spent 16 years at Diageo/Guinness Ltd. He held a number of positions including: managing director of Guinness Australasia; president, Guinness Caribbean & Latin American Region; president, Guinness Canada; vice president, sales & marketing; vice president marketing; and group marketing manager.

Recently, Blaustein was actively involved in the development of Euphoria Water Company, a company grounded in the principle of social responsibility and committed to donating a minimum of 20% of its profits to charity.

Blaustein is a graduate of Washington University (St. Louis). He received his MBA in marketing and finance from the J.L. Kellogg Graduate School of Management, Northwestern University. He started his career in the beverage industry at Kraft/General Foods Corporation.