On the Street: Comax Flavors' New Website
July 19/Melville, N.Y./Comax Flavors Press Release -- Comax Flavors announced the unveiling of a newly enhanced website in support of its recent branding renovation. The new site focuses more completely on the company’s consistent vision and commitment to flavor innovation.
“With consumer demand for natural and healthy foods greater than ever, we believe there is no better time to be in the business of flavor development,” Catherine M. Armstrong, vice president of corporate communications, said. “Food and beverage manufacturers need to find ways to offer consumers products with less fat, sugar, salt and other commonly unhealthy ingredients. Our new website is just one small part of our greater effort to help formulators find great tasting flavor solutions that support their healthy initiatives.”
The new site features some of Comax’s special areas of expertise, sample listings from its Flavor Library, plus an introduction to the company’s Max FlavorLab, an internal research laboratory where flavorists create proprietary enhancing, masking and reducing flavors to suit a wide variety of categories.
From the August 2, 2010, Prepared Foods E-dition